Service — Web Design
Websites that
convert,
not just impress
Every pixel, every headline, every call-to-action built around one goal — turning visitors into leads, and leads into paying clients.
What We Do
What’s included
Conversion Architecture
We map the customer journey first, then design around it — so every page has a clear purpose and next step.
Mobile-First Design
Over 70% of your visitors are on phones. We design mobile experiences first, then scale up to desktop.
Performance Optimisation
Core Web Vitals, image compression, CDN setup — fast sites rank higher and convert better.
Security & Hosting
SSL, malware scanning, daily backups, and managed hosting — your site is protected and always online.
Accessibility
WCAG-compliant designs that serve every visitor and protect your business from accessibility claims.
Ongoing Maintenance
Monthly updates, content changes, and performance reviews — your site evolves as your business grows.
Case Studies
Sites that
actually convert
Clearwater Dental Studio
Client Case Study
The Challenge: Clearwater Dental had a website built in 2017 that loaded in 8 seconds on mobile and had no online booking capability. The practice was turning away new patients because the phone line was their only contact method. The old site converted at 0.8% — well below the 4–6% benchmark for dental practices.
Our Approach
Week 1
Discovery & Architecture
Mapped the full patient journey: Google search → practice website → booking decision. Identified 11 friction points in the existing experience. Designed a new sitemap with 3-click-maximum paths to every service page and a persistent ‘Book Online’ CTA on every page.
Week 2–3
Design & Build
Built a custom WordPress site with a warm, clinical-but-approachable aesthetic. Integrated Dentrix scheduling software for real-time appointment booking. Added patient testimonials with schema markup, before/after photo galleries, and a custom FAQ section for each service.
Week 4
Performance & Technical SEO
Achieved 1.4s load time via image compression, lazy loading, and a CDN. Implemented comprehensive schema markup: LocalBusiness, Dentist, FAQPage, Review. Submitted new sitemap; Google indexed all pages within 48 hours.
Month 2+
Conversion Optimisation
A/B tested two versions of the homepage hero section. Version B (with a video background of the practice interior) converted 34% better. Implemented exit-intent popup offering a free whitening consultation — captured 140 leads in first month.
“The new website completely changed how prospective patients perceive our practice before they even walk through the door. Online bookings now account for 60% of all new patient appointments.”
— Dr. Claire Nakamura, Practice Owner — Clearwater Dental Studio
Services Used
Apex Financial Planning
Client Case Study
The Challenge: Apex Financial Planning was a boutique RIA firm with a website that looked like it was built for compliance, not clients. Dense copy, no clear value proposition, no easy way to start a conversation. Their website generated 3 enquiries per month on average. The founding partner described it as ‘a business card nobody reads’.
Our Approach
Week 1
Brand & Messaging Strategy
Ran a 3-hour discovery session with the two founding partners. Identified their core differentiator: they serve tech executives navigating IPO liquidity events — a hyper-specific niche with high lifetime value. Rebuilt the entire messaging hierarchy around this positioning.
Week 2–3
Conversion-Led Design
Built a 7-page site centred on a primary CTA: a free ‘Liquidity Event Readiness Assessment’ — a high-value lead magnet that qualified prospects before the first call. Designed a clean, trustworthy visual system using deep navy, warm cream, and gold accents.
Week 3–4
Content & Compliance
Wrote all 7 pages of copy, balancing persuasive positioning with SEC-compliant disclosures. All content reviewed and approved by their compliance officer. Implemented a resources section with gated whitepapers on IPO financial planning.
Month 2
Paid Traffic Testing
Launched LinkedIn ads targeting VP-and-above at pre-IPO tech companies in the Boston/NYC corridor. Landing page conversion rate: 18.4% (industry benchmark: 3–5%). Cost per qualified lead: $94.
“We’d been operating with a terrible website for six years because we didn’t know how to fix it without compromising compliance. Vantage BGS solved that problem completely. Our pipeline is full for the first time.”
— Harrison Webb, Founding Partner — Apex Financial Planning
Services Used
Haven & Home Interior Design
Client Case Study
The Challenge: Haven & Home was a premium interior design studio that also sold curated home goods. They were operating a 2019 Shopify store with a cluttered layout and no design portfolio integration. Their studio services and product store felt like two completely separate, disconnected brands. Cart abandonment rate: 74%.
Our Approach
Week 1–2
UX Research & Architecture
Conducted session recordings analysis on the existing store: 68% of visitors left within 20 seconds. The core problem was clear — the shop felt transactional where it should have felt aspirational. Designed a new architecture that led with design portfolio and allowed shop products to be discovered within project contexts.
Week 2–4
Custom Shopify Build
Built a fully custom Shopify 2.0 theme from scratch. Portfolio projects now featured prominently with embedded product links (e.g., ‘The sofa used in this project → $2,400’). Collections pages redesigned with editorial-style layouts. Mobile cart redesigned to reduce friction — added sticky cart, upsell suggestions, and trust signals.
Week 4
Instagram Shopping Integration
Set up Instagram Shopping with product tagging across 340 existing posts and ongoing new posts. Enabled checkout directly within Instagram for products under $500.
Month 2–3
SEO & Content
Built a ‘Room Ideas’ blog targeting high-intent search terms (‘Chicago interior designer living room’, ‘best sofas under $3000 2026’). Three articles on page 1 within 45 days.
“The new website transformed how clients understand what we do. We’re getting studio enquiries from people who initially came to buy a lamp — the integration between the portfolio and the shop is exactly what we needed.”
— Lauren Chu, Creative Director — Haven & Home
Services Used
Ready for a website
that works?
Book a free conversion audit. We’ll analyse your current site and show you exactly what’s costing you leads.