Service — SEO & Search
Be found
first,
every time
Local SEO, Google Business Profile optimisation, and organic search strategies that put your business at the top when potential customers are actively searching.
What We Do
What’s included
Local SEO
Google Business Profile optimisation, local citations, and map-pack domination for your service area.
Keyword Research
Deep competitor and market analysis to find the exact search terms your best customers use.
Content Authority
SEO-optimised blog posts, service pages, and landing pages that build topical authority over time.
Link Building
High-quality backlink acquisition from local directories, industry publications, and PR placements.
Technical SEO
Site speed, mobile optimisation, schema markup, and crawlability — the foundation everything builds on.
Monthly Reporting
Ranking movement, traffic growth, and conversion data delivered in plain-English reports every month.
Case Studies
From invisible
to page one
Harmon & Associates Law
Client Case Study
The Challenge: Harmon & Associates was a 12-attorney family law firm with virtually no digital presence. They relied entirely on referrals — a model that had worked for years but was starting to plateau. Their website received fewer than 90 organic visitors per month and ranked on page 4+ for every target keyword.
Our Approach
Month 1
Technical Foundation
Full technical SEO audit revealed 47 critical issues: slow load time (6.8s), no schema markup, duplicate meta descriptions, and broken internal links. Fixed all 47 issues within 3 weeks. Site speed dropped to 1.9s.
Month 1–2
Google Business Profile Overhaul
Claimed and fully optimised the GBP listing: 500-word business description, all service categories populated, 40+ photos uploaded, Q&A section completed, and a weekly post schedule implemented. Within 6 weeks: top-3 map pack placement for ‘family law attorney Phoenix’.
Month 2–3
Content Authority Campaign
Published 8 long-form legal guides targeting specific practice-area search terms (‘how to file for divorce in Arizona’, ‘child custody laws Phoenix’). Average article: 2,200 words. All articles ranked on page 1 within 60 days.
Month 3–6
Citation & Link Building
Built 60 consistent citations across legal directories and local business sites. Secured 12 editorial backlinks from Arizona legal publications, local news, and bar association resources.
“We were invisible online for 15 years. Within 6 months of working with Vantage BGS, we had clients calling us who found us on Google. Our referral business is still strong, but now we have a second engine that generates high-quality leads consistently.”
— Patricia Harmon, Managing Partner — Harmon & Associates
Services Used
Blue Ridge Roofing Co.
Client Case Study
The Challenge: Blue Ridge Roofing was a 3-truck operation with solid workmanship but no digital strategy. They were losing jobs to a larger competitor who dominated Google Maps. Their GBP had 8 reviews (3.4 stars) and their website ranked nowhere for roofing-related searches.
Our Approach
Week 1–2
Reputation Recovery
Launched a systematic review generation campaign via post-job SMS. Script: personalised thank-you text with a direct Google review link sent 24 hours after job completion. Response rate: 38%. Within 30 days: 34 new 5-star reviews.
Week 2–4
GBP Dominance
Updated every field of the GBP: added 8 service areas, uploaded before/after project photos for 12 completed jobs, populated the Q&A section with 15 common roofing questions, and began weekly Google Posts. Jumped from position 9 to position 2 in the local map pack.
Month 2
Local SEO On-Page
Rebuilt all 12 service pages with location-specific keyword targeting (‘roof replacement Charlotte’, ‘storm damage repair Concord NC’). Added schema markup for local business and services. Created 6 location pages for surrounding suburbs.
Month 3
Local Service Ads
Activated Google Local Service Ads (Google Guaranteed badge). First month: 14 booked jobs directly from LSAs at an average cost of $28 per lead.
“My phone rings constantly now. Last storm season we had to turn jobs away because we were fully booked. I’m hiring two more crews specifically because of the leads Vantage BGS generates.”
— Dale Whitfield, Owner — Blue Ridge Roofing Co.
Services Used
Ember & Oak Restaurant Group
Client Case Study
The Challenge: Ember & Oak operated 3 restaurant locations across Nashville. Each location had its own Google Business Profile — all unoptimised — and the group’s organic search visibility had been eaten by Yelp, TripAdvisor, and competitor restaurants. Reservation revenue from organic search was negligible.
Our Approach
Month 1
Multi-Location Audit
Audited all 3 GBPs and the group website. Found: inconsistent NAP (name, address, phone) data across 80+ directory listings, no location-specific landing pages, and menus not indexed by Google. Created a 60-day remediation roadmap.
Month 1–2
NAP Consistency & Directory Cleanup
Used a combination of automated tools and manual outreach to correct NAP data across 94 online directories. Removed 6 duplicate listings. This alone moved local ranking positions by an average of 4 spots.
Month 2
Menu & Schema Markup
Implemented Restaurant schema markup on all pages including menu items, price ranges, and cuisine type. Added structured menu pages with keyword-rich dish descriptions. Google began surfacing menu items directly in search results.
Month 2–4
Location Page Authority
Built individual SEO-optimised landing pages for each of the 3 locations with unique content, embedded GBP, local reviews, and neighbourhood context. Published 6 blog posts targeting ‘best restaurants in [Nashville neighbourhood]’ terms.
“We had been paying for Yelp ads for three years and getting mediocre results. Vantage BGS moved us off that dependency in four months. We own page one for our key search terms now.”
— Ryan Calloway, Group GM — Ember & Oak Restaurant Group
Services Used
Ready to own
page one?
Book a free SEO audit. We’ll show you exactly where your rankings are leaking revenue and what it takes to fix it.